NVM Bisiness Consulting

Marketing communications agency

Rus|En
+7 (495) 940-79-63

LUXURY Institute in Russia

Партнер «РБК.Исследования рынков»



Furniture market. Total report of Russian furniture market (3–d part, November 2006 г.)

Language: Russian\English
Price: 4720 rubles /180 $\ € 140
Volume: 46 pages

Furniture report (part 3) consists of 6 Units: First Unit includes the main market data: production (natural items, currency), apparent consumption, imports and exports (natural items, currency). In this Unit are representing data of different sources, such of them data of Official statistics and experts estimates. Also representing dynamics of furniture production (natural items) 2002-2006 and in currency 1997-2006. Unit 2 consists of furniture market structure description, including description of the main segments: upholstered furniture, kitchen furniture and cabinet furniture. Units 3, 4 include description characteristics of each furniture segments, including lists of the main companies (of each segment), an d also segmentation by the consumption and price parameters. Unit 5 includes description of the main distribution channels (retails and wholesale), including regions, with a short characteristics of each type. Unit 6 is completely devoted to furniture consumers, including consumers porter, with  its favors by the qualitative  and price parameters and  its buying motivations.  This Unit is based on interviews, providing  with furniture consumers at different retails: Furniture trade centers, Universal trade centers, furniture salons and boutiques,  specialized furniture trade centers.

 

Methodology of the report preparing:
cabinet researches (analysis of open off-line publications monitoring, on-line monitoring, analysis of the official statistics data, analysis of articles, publications, of the specialized press) • quantitative research (interviews with furniture buyers), statistical forecast methods (analysis of time series)


Contents:
Annotation……………………………………………………………………………3
Unit 1: Furniture market capacity …………………………5
1.1. Volumes of furniture production (natural exponents) (th. items)…7
1.2. Volumes of furniture production in currency ($) 1997-2005, 2006 (forecast)………………………………………………………………………8
1.3. Exports …………………………………………………………………………11
1.4. Imports …………………………………………………………………………12
1.5. Market capacity estimate (balance formula), experts estimate of market capacity in 2006. ……………………………………………………………13
Unit 2: Product description………………………………………………………14
2.1. Market structure ……………………………………………………………14
Unit 3. The furniture segments …………………15
3.1. Cabinet furniture………………………………………………………………15
3.2. Upholstered furniture …………………………………………………………………18
3.3. Kitchen furniture………………………………………………………………20
3.4. Office furniture………………………………………………………………22
34.1. The main data of the office furniture market …………………………22
3.4.2.Office furniture production …………………………………………22
3.4.3.Импорт офисной мебели……………………………………………………23
3.4.4. Office furniture export мебели……………………………………………………23
3.4.5. The producer’s/seller’s trade marks popularity between  B2B consumers ………………………………………………………………….24
Unit 4. Companies………………………………………………25
4.1. Russian producers …………………………………………………25
Unit  5. Sale………………………………………………………………………26
5.1. The main retails ……26
5.2. Wholesales and retails in Moscow …………………………29
Unit 6. Consumers……………………………………………………………30
6.1.  Index of furniture production per head (B2C segment) ……………30
6.2. Consumers description……………………………………………………31
6.2. 1.  Social-demographic indexes (age, sex)(B2C segment)………31
6.2.2.  Buying’s motivations…………………………………………………………32
6.2.3.  Factors of choosing seller (retail or specific producer) ………33
6.2.4. Moscow companies popularity (ТМ, producers, retails) between consumers ………………35
6.3. Consumers favors in segment of cabinet furniture ……36
6.4. Consumers favors in segment of upholstered furniture …………39
6.5. Consumers favors in segment of kitchen furniture ………42

Tables and graphs


Tables:


Table 1 Volumes of furniture production (natural exponents) (th. items 2002-2005, 2006 (January-August)
Table 2 Volumes of furniture production in Federal regions  2001-2005 гг.
Table 3 The main furniture producers, leaders of Russian furniture industry   


Graphs:


Graph  1 Volumes of furniture production in currency (1997-2006)  (mln. $)
Graph 2  Production shares distribution by Federal regions of Russia 2005
Graph 3 Exports (1997-2005) (mln. $)
Graph 4 Imports (1997-2005) (mln. $)
Graph  5 Russian furniture market structure, %
Graph 6 The most consumable cabinet furniture segments (according to the interviews between buyers), % 2006
Graph 7 Share structure of the cabinet furniture companies-producers number in regions , % 2006
Graph 8 The share structure of the cabinet furniture companies-sellers number in regions , % 2006
Graph 9 The share structure of the upholstered furniture companies-producers number in regions , % 2006
Graph 10 The share structure of the upholstered furniture companies-sellers number in regions , % 2006
Graph 11 The share structure of the kitchen furniture companies-producers number in regions , % 2006
Graph 12 The share structure of the kitchen furniture companies-sellers number in regions , % 2006
Graph 13 The share structure of respondents answers (office furniture buyers) by the popularity of producers/sellers TM
Graph 14 Respondents distribution by the sex, %
Graph 15 Respondents distribution by the age,  %
Graph 16  Factors of retails choosing, % 2006
Graph 17   In what kind of retails are most of sales? ,% 2006
Graph 18 Consumers favors by the countries-producers, % 2006
Graph 19  Share distribution of the retails popularity (taking into account active respondents mentions without interviewer prompting)
Graph 20 How much money the respondents are ready to spend for buying cabinet furniture?  (answers share by the budget limits in th. rubles)
Graph 21  Favors by the color spectrum, % 2006
Graph 22  Favors by the color spectrum of children furniture, % 2006
Graph 23  The most consumable segment of upholstered furniture,% 2006
Graph 24 How much money the respondents are ready to spend for buying upholstered  furniture?  (answers share by the budget limits in th. rubles), % 2006
Graph 25 Favors by the style of upholstered furniture, % 2006
Graph 26 Favors by the transformation system of upholstered furniture, % 2006
Graph 27 Favors by the upholstery materials, % 2006
Graph How much money the respondents are ready to spend for buying kitchen furniture?  (answers share by the budget limits in th. rubles), % 2006
Graph 29 Favors by the styles of kitchen furniture, % 2006
Graph 30 Favors by the front materials of kitchen furniture, % 2006
Graph 31 Favors by the color spectrum, % 2006
Graph 32  Favors by the colors spectrum of kitchen fronts, % 2006
Graph 33 Favors by the kitchen panel decoration (% of respondents answers)


Schemes


Scheme 1  Furniture retails 

Report rending in print



back_to_list